Making Change Through Strategic Communications: Protesting the Global Gag Rule

On March 8, 2017, International Women’s Day, CHANGE led more than 40 women’s rights groups as they descended on Washington, D.C. to protest the Trump administration’s expansion of the Global Gag Rule (GGR) and support women worldwide who would be hurt by this deadly policy. More than a thousand activists marched from Freedom Plaza to the White House calling for an end to the policy.

CHANGE’s strategy was to get the message to millions more and incite action to end the Global Gag Rule. So, we took the protest to the people via social media. CHANGE created a series of videos that features footage from the march and an interview with CHANGE President Serra Sippel.

As part of the campaign against Trump’s expansion of the Global Gag Rule, CHANGE also targeted younger audiences on social media. Singer-songwriter Halsey narrated a video that CHANGE produced with Art Not War explaining the Global Gag Rule and making a passionate case for action against it. Teen Vogue launched the video, which received millions of views around the world.